Beyond SEO: How AI and Social Media Influence Which Dentists Get Chosen
Friday, April 24
9 - 10:30 AM
1.5 CDE Credits – DDS, DH, DA, AUX
COURSE DESCRIPTION:
AI is reshaping how patients find and choose their dentist – and it’s happening faster than you think. If your marketing strategy hasn’t evolved, you may be losing visibility in ways you don’t even realize. In this session, we’ll step away from SEO and breakdown the hidden signals AI is prioritizing, why some practices are quietly rising to the top while other fade and how social media and patient engagement are playing a bigger role than ever. Walk away with clear, practical strategies to strengthen your online presence, attract the right patients and ensure your practice remains top-of-mind in an AI-driven world.
Course Objectives:
1. Explain how AI-driven platforms interpret online signals to influence which dental practices appear most prominently in patient searches.
2. Evaluate the impact of social media, reviews and real content in shaping patient perception and trust in an AI-prioritized landscape.
3. Explore strategies to enhance digital visibility by aligning your marketing with emerging AI and social media trends.
PRESENTER:
Rita Zamora
Rita Zamora is the author of Get Found, Get Liked, Get Patients and Connect90, a done-for-you social media system that helps dentists save time and get better results. A former treatment coordinator turned marketing strategist, Zamora brings more than 20 years of real-world dental experience. She graduated magna cum laude from the University of Colorado with a degree in business and marketing and has served as faculty for the American Dental Association's Success Certificate Program.
Conflict of Interest: None
