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The Science of Whitening, Something New to Smile About

Saturday, April 13

10:45 AM - 12:15 PM

1.5 CDE Credits – DDS, DH, DA, AUX


In an “instant gratification” marketplace, new whitening technologies that deliver fast, pain free and effective results are key. Delivering an easy to achieve, whiter, more youthful smile with virtually no sensitivity will make you a hero to your patients. This course reviews the science behind dental whitening, small steps you can take to increase treatment acceptance and implement an efficient, state-of-the-art whitening system that will transform the whitening experience for both you and your patient. This program discusses the mechanism of action of hydrogen peroxide with an enhanced peroxide delivery method, the synergistic effects of a shorter wavelength LED device and their combined implication for easier and more rapid tooth whitening. Strategies for engaging patient whitening discussions and the management of patient clinical outcome expectations will be explored.

At the end of this course, the participant will be able to:
● Discuss the mechanism of action of tooth-whitening technology including enhanced peroxide
delivery and shorter wavelength LED device
● Identify factors affecting whitening treatment expectations
● Practice communication skills to discuss whitening for greater patient acceptance
● Design effective marketing practices and programs for both in-office and take-home whitening as
a practice builder

Sponsored by Colgate


Marti Santizo, R.D.H., MBA

Marti Santizo, RDH, MBA is a Professional Education Manager for Colgate Oral Pharmaceuticals covering the Western United States. She joined Colgate following a diverse career as a private practice clinical hygienist, a corporate regional manager, and a dental hygiene program director.

Marti graduated from the University of Louisville, School of Dental Hygiene with her Bachelor of Science degree in dental hygiene. She received her Masters of Business Administration degree from the University of Phoenix. Marti has over 25 years of experience in private practice; 16 years were spent working with Dr. Gordon Christensen, where she sat on the board of Clinicians Report (CR, formerly known as CRA).

Marti is an active member of ADEA and ADHA. She has served on the Utah Oral Health Coalition, Utah Dental Hygiene Educators’ Consortium, the Board of Directors for Clinicians Report (CR Foundation), and the Ethics Committee for the Utah Board of Dentists and Dental Hygienists. As both a Corporate Regional Manager and Dental Hygiene Program Director, she has educated dental hygiene students, territory oral care consultants, and practicing dental professionals on best products and practice techniques. Her ability to speak Spanish has been utilized to help with the translation of educational media, and improve patient communication both in the operatory and in her humanitarian efforts in Latin America.

Marti is an avid walker and on weekends she can be found walking through the beautiful Wasatch Mountains near her home.

Marti Santizo, R.D.H., MBA
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