Get Found, Get Liked, Get Patients: Making the Most of Social Media
Friday, April 24
10:45 AM - 12:15 PM
1.5 CDE Credits – DDS, DH, DA, AUX
COURSE DESCRIPTION:
Social media isn’t just another task on your to-do list – it’s a powerful tool to attract, engage and convert ideal patients. But with so many platforms, algorithms and content options, where should you focus? In this session, you’ll learn how top dental practices successfully leverage social media to grow their visibility, patient base and case acceptance – without the overwhelm. Walk away with practice strategies to streamline your approach, save time and get better results.
Course Objectives:
1. Examine how digital marketing trends – including AI – are transforming patient acquisition and what this shift means for your practice.
2. Identify effective social media strategies and tactics to increase visibility, strengthen your brand and attract ideal patients.
3. Apply time-saving methods to streamline content creation, reduce overwhelm and improve marketing consistency across platforms.
PRESENTER:
Rita Zamora
Rita Zamora is the author of Get Found, Get Liked, Get Patients and Connect90, a done-for-you social media system that helps dentists save time and get better results. A former treatment coordinator turned marketing strategist, Zamora brings more than 20 years of real-world dental experience. She graduated magna cum laude from the University of Colorado with a degree in business and marketing and has served as faculty for the American Dental Association's Success Certificate Program.
Conflict of Interest: None
