Your Practice Through the Patient’s Eyes; It's Not Just About Dentistry

Friday, April 22

8:30 - Noon

3 CDE Credits – DDS, DH, DA, AUX

About the Course

Do you really know your patients? Do they know you? In the life cycle of a patient, it’s not just about how many clicks in the computer or how many restorations you have done. What it is about is how many real conversations you have had, the personal care and the customized touch. Let’s take customer service to a whole new level by learning who your target audience is, what they expect and what they see. A patient’s positive perception is your success. It’s time to put on different glasses and see things in a new perspective!

This session will enable participants to:
•Discover your office in a new prospective, both external and internal views
•Learn which reports to run to find out if your target audience is who you thought they would be
•Gain insights from a patient’s perspective, what they see and hear


Laci Phillips

Laci discovered at an early age her true passion for speaking and entertaining audiences. As a founding partner at Practice Dynamics she combines her knowledge of dentistry with passion for teams to deliver customized coaching, workshops and speaking events throughout the country. Laci began her road to coaching as a chairside assistant while going to college to pursue a dream of one day having her own talk show. While working her way to the business side of dentistry, she was fortunate to learn from top industry professionals. The experience gained on this journey gives her unique insight into the technology and business side of dentistry. The experience of working in high tech offices, as well as high-end cosmetic practices, has instilled in her the passion and the knowledge to coach dental teams on their journey to excellence. Balancing coaching dental teams with her speaking career is a dream come true. Each time she takes the stage her passion for dentistry and the dental team comes to life in her words and the lessons she teaches. Practice Dynamics specializes in coaching teams to reach their goals through balance-driven success using systems, teams and technology.

Conflict of Interest: None reported

Laci Phillips